N.B. there is a separate page for library and information services marketing links and references

• General marketing sites/portals
• Glossaries
• News sites and journals
• Marketing associations
• CRM portals
• Specific topics

• University of Texas. (2001) Advertising world. University of Texas. Has large number of categorised links. http://advertising.utexas.edu/world/

• Berger, Phil. Detailed chapter by chapter outline of a textbook on Marketing: relationships, quality, value by: William G Nickels and Marian Burk Wood.

• BUBL subject tree - marketing lists and describes some key web resources.

• Chapman, R.G. Internet-Based Marketing Readings
  http://www.chapmanrg.com/IMR/

• Homann, Matthias. IMAFDI-E a site for German marketing students, from this Frankfurt-am-Main-based ex-student. http://www.imafdi.de/

• HBS Working Knowledge from the Harvard Business School. Free access to short articles (often excerpts from not-free longer articles), if you register, including items on marketing and e-commerce. http://hbsworkingknowledge.hbs.edu/

• IMP 2000 Conference Papers from this conference on business to business marketing. http://www.bath.ac.uk/management/imp/conference.htm#papers

• Internet Advertising Resource Guide: an organised set of links, from Hairong Li, based in the USA. http://www.admedia.org/index.html

• ISM '99: 5th Annual Innovations in Social Marketing Conference: Montreal, Canada July 18-20, 1999. University of Hawaii, 1999. This is on the year 2000 conference site; scroll down a little to see the link. Includes the full text of a number of 1999 papers. http://ism2000.cba.hawaii.edu/

• Marcommwise: a marketing communications site with some articles, a glossary and links. http://www.marcommwise.com/

• Marketing UK is a portal with some short texts about "what is marketing" etc., news (including links to news about new market research), directory, links, and a business quotations database. http://www.marketinguk.co.uk/

• SOSIG marketing category has links and descriptions on this UK-based social sciences portal. http://www.sosig.ac.uk/roads/subject-listing/World-cat/market.html

• University of Strathclyde Department of Marketing Marketing resources gateway Glasgow: University of Strathclyde. http://www.marketing.strath.ac.uk/rr-mrg.htm

• Weinreich, Nedra Kline. Social Marketing site from this consultant includes some texts (what is social marketing etc.) and a set of links to resources concerned with social marketing. http://www.social-marketing.com/

• WilsonNet. Web marketing and e-commerce is an excellent resource for these topics, with short practical articles and lots of links to other articles and sites. http://www.wilsonweb.com/

• Yahoo - marketing section http://dir.yahoo.com/Business_and_Economy/Marketing_and_Advertising/

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• Ad Resources' Glossary of internet advertising terms
  http://adres.internet.com/glossary/article/0,1401,,00.html

• Marketing Terms.com has a fuller glossary broken down into categories
  http://www.marketingterms.com/

• msdbm's Database and Internet Marketing Glossary http://www.msdbm.com/Glossary.cfm?PageID=226

• Target Marketing magazine Direct marketing glossary
  http://www.targetonline.com/doc/glossary.html

• IFLA Section on Management and Marketing. Glossary of Marketing Definitions
  http://www.ifla.org/VII/s34/pubs/glossary.htm

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• Advertising age is a long-running trade journal for the US advertising industry. You need to register (free) to search the archive and read articles. There is an 'interactive' section which particularly focuses on new media advertising and PR. http://www.adage.com/

• Business 2.0, now includes e-company now material: covers e-commerce with articles on commercial use of email, branding on the web etc. There are archives, and a useful set of links in their Webguide. http://www.business2.com/

• B2B covers marketing and ecommerce with news and short articles. There is a list of previous features that can be browsed. http://www.netb2b.com/

• Channel seven News Beat US news items relating to advertising industry. http://www.channelseven.com/newsbeat/

• Clickz has daily short articles about various aspects of internet marketing.http://www.clickz.com/

• emarketer. Some free news, articles and statistics, though more information is priced. http://www.emarketer.com/

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• FindArticles covers a wide range of magazines and journals, including information and marketing ones. Full text can be displayed free. http://www.findarticles.com/

• Internet advertising report. News stories from Meckler. You can also receive the headlines free by email. http://www.internetnews.com/IAR/

• Journal of interactive advertising has articles in full text. http://jiad.org/

• MAD is from Centaur, publishers of the UK magazines Marketing week, Precision marketing etc. There is limited free access, if you register, to current stories.http://www.mad.co.uk/

• Magportal is a search engine for articles about business, management, information and marketing. http://www.magportal.com/c/bus/

• Marketing magazine (UK). You can browse features from previous years and read current news and features free. There is a "webwatch" feature. http://www.marketing.haynet.com/

• Marketing educator (for marketing academics): has full text online. http://www.ama.org/pubs/me/index.asp

• Marketing news (from the American Marketing Association)http://www.ama.org/pubs/mn/index.asp

• Newmediazero has news about new media marketing. You can search the archive: viewing "newmediazero" articles free, but only subscribers can view articles from New media age etc.http://www.newmediazero.com/news/

• Revolution the (UK) magazine for new media marketing. There is a searchable archive of stories from the UK, US and Asia editions. There is also a Research section (in Knowledgebase) which provides statistics on various aspects of the market (top ten UK sites etc). http://www.revolution.haynet.com/

• Target marketing has full text of current articles and a searchable archive, plus a direct marketing glossary. http://www.targetonline.com/

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• (UK) Academy of Marketing is an academic professional association. http://www.stir.ac.uk/Departments/Management/Marketing/Academy/am-website/

• American Marketing Association (USA) http://www.marketingpower.com/

• Chartered Institute of Marketing (UK) http://www.cim.co.uk/

• European Society for Opinion and Market Research site includes guidelines on various aspects of market research on the internet, a market research glossary, and a list of links to market research societies. There are also free reports on the market research industry for 1999 and 1998. http://www.esomar.nl/

• Market Research Society (UK)http://www.marketresearch.org.uk/

• Marketing Guild (UK)http://www.marketing-guild.com/

• The Marketing Institute (Ireland)

• Social Marketing Institite http://www.social-marketing.org/index.html

• VPRA: Dutch Association of Public Relations and Communications Consultancies. In Dutch and (a bit less content) English. www.vpra.nl

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• CIO CRM forum Short articles which provide and introduction to CRM and news: if you only look at one of the portals look at this one. The main CIO (Chief Information Officer) site is relevant to information management generally. http://www.cio.com/forums/crm/

• CRM community Includes articles as well as a directory and links. http://www.crmcommunity.com/

• CRM Daily Updated news stories, including archive. http://www.crmdaily.com/

• CRM Forum Includes some papers and presentations. http://www.crm-forum.com/

• CRM guru Includes newsletter with short articles. http://www.crmguru.com/

• Destination CRM CRM magazine and news. http://www.destinationcrm.com/

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• McNamara, Steve. (2001) AdCracker has text and exercises to help advertising creatives "think outside the box" - advice on brainstorming and the like. http://www.adcracker.com/index.htm

• Press Release writing has tips on errrr ... writing press releases ;-)
  http://www.press-release-writing.com/
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• Internet-sales: this is for those interested in making sales via the Internet.

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• Mousetracks: the list of marketing lists (despite the "1995" at the top, it actually seems to be up to date.) /Mousetracks/ from New South Network Services also has links to academic material (mostly syllabi), list of lists, some advice.