Page updated 5 Aug 2001
copyright Sheila Webber
Department of
Information Studies
Sheffield University

Marketing information and library services

Sheila Webber

About the site The aim of these pages is to provide a brief overview of some key marketing concepts, together with some further reading and links. There is something of a 'bluff your way in marketing' approach.
About me I am a lecturer in the Department of Information Studies, Sheffield University, UK. You can learn more about me from my home page

  • Definitions
  • Some marketing jargon
  • The Marketing cycle
  • Mission
  • Market research
  • Reviewing your position
  • The marketing mix and more specifically pricing
  • Services marketing
  • List of readings and links:
    marketing of information/library services
  • List of selected links:
    marketing generally

    • The material was originally based on articles which appeared in issues 167, 168 (September and October 1994) and 173 (April 1995) of the print version of Inform, the Newsletter of the Institute of Information Scientists.
    Updates have been made in 1997-2001 (latest update, 2 August 2001).

    There is also an article on this site about Promoting information on the Internet at this site (written in 1995, so of historical interest)

    In addition, there is an article by Dr Ralph Wilson available on this site.
    This was offered freely, as an example of the very topic of the article, which is:
    The six simple principles of viral marketing
    Send an email to Sheila Webber at s.webber@sheffield.ac.uk
    University of Sheffield, Department of Information Studies Home Page

    Sheila Webber.