Contents
Download a seminar leaflet (pdf format)
Seminar programme
Seminar venue
Registration
Organising Committee
Links and readings
IFLA Management & Marketing Home Page
Page updated 8 October 2002 |
IFLA Pre-conference Seminar: Using Market Research to Improve Customer Satisfaction
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The IFLA Section on Management and Marketing ran a two day seminar on Thursday 15 August - Friday 16 August 2002 in Glasgow the week before the IFLA general conference. This seminar explored ways in which market research data can be used to improve your knowledge about your customers, and thus improve the effectiveness of your library and information services.
Presentations and handouts from the seminar
Ms Sheila Webber: Qualitative research: collection and analysis
Case studies: Ms Ŕngels Massísimo: Focusing on the user: what does it mean? Some examples from Catalonia
Mr Ashok Jambhekar: Need and demand assessment of business and management information: a study
Ms Christina Tovoté: Customer survey from Stockholm University Library
Ms Sheila Webber: Turning research into action
If you have questions, email me at sheila_a_e@yahoo.co.uk.
Copyright © 2002 IFLA and Sheila Webber. Kindly hosted by the Department of Information
Studies University of Sheffield
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